6/6/2023 0 Comments Moto x moto maker sprintHaving said that, if comparisons are inevitable, then the Instinct has advantages, he noted. I don’t look at it like an iPhone killer,” Moraru continued. ![]() We compete like everyone else and it’s natural to want the best of what’s out there in the field. “We definitely don’t develop a product to be a killer to another product. Seybold: Touchscreens are not the end-all, be-all for smartphone interfaces. You cannot have one phone that does it all, and even if you could it doesn’t make sense economically.” We’re looking to address all of the segments, and going forward, segmentation I think is going to increase. What we’re looking to do is independent of what’s out there. “It could be brand, it could be hype, it could be experience, it could be many things. He did acknowledge the iPhone’s je ne sais quoi and the need for competitors to further stand out. ![]() Samsung’s Silviu Moraru, senior manager of product planning, said “truly we didn’t” design the Instinct specifically against the iPhone. iPhone customers switched to AT&T specifically to get it, carrier spokesman Mark Siegel added. Sprint comes closer than most carriers to equaling that integration, Greengart said. Other aspects of “Appleness” are the iPhone’s tightly integrated process for installing updates and its seamless ecosystem for acquiring applications and music. Most people associate it with the company’s history of slick user interfaces and stable operating systems, so customers are unlikely to prefer the closed-source operating system of the Instinct or the complex Windows Media basis of the Omnia. Meanwhile, the definition of “Appleness” is tough to capture. Moraru: Samsung’s Instinct and Omnia have plenty of advantages of their own. So one approach for competitors might be to take a different approach.” For example, even when devices equal or better the iPhone on paper, they’ll sell best when marketed as low-cost alternatives such as Sprint’s $130 Instinct, as branded premium devices such as LG’s Prada phone, or as gaming or imaging handsets such as Nokia’s N-Gage series or various high-resolution cameraphones. “There’s certainly an Appleness to Apple products. I understand why journalists are asking it, but I don’t understand why device vendors are playing the game,” Greengart said. “If you are defining your product as ‘We are going to beat the iPhone,’ you are going to lose. Regardless, attempting to compete directly against the iPhone is a misguided mission unless Apple suddenly stumbles, said Avi Greengart, research director of mobile devices at Current Analysis. Others due by early 2009 include Research In Motion’s BlackBerry Thunder and Nokia’s 5800 Xpress Media, also known as the Tube, although neither company will comment on unannounced products. HTC’s Touch Diamond is another competitor. Samsung recently introduced the Instinct in the United States and the Omnia for European and Asian markets. Apple CEO and co-founder Steve Jobs, at the 3G launch last month, compared the iPhone to Palm’s Treo 750 and Nokia’s non-touchscreen N95. ![]() Yet everywhere you look, people wonder what it will take for a handset maker to deliver an iPhone killer, or if it’s pointless to try.Ĭhallengers abound. ![]() In the latest version, iPhone 3G, users still can’t cut-and-paste. Nor does it have the industry’s most impressive raw specifications, the lowest price or the widest carrier availability. Apple’s iPhone 3G is poised to re-invigorate the smartphone market,Īpple’s iPhone is far from and probably never will be the mobile market leader in unit sales.
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